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  1. I wonder how this will compare with the Nats new debit card scheme. Theres an article in the post about it.

    Comment by Garrett — March 1, 2013 @ 9:18 am

  2. That’s pretty interesting mainly because the teams can see your spending habits and try to offer you deals and incentives to get you to comeback or buy more stuff that you might be interested in.

    Comment by Matt Bertelli — March 1, 2013 @ 9:40 am

  3. Damn the Braves and their archaic ways. A dooming TV deal, dwindling fan participation and seemingly no desire to improve either. Can we just have Ted Turner back?

    Comment by Dan Ugglas Forearm — March 1, 2013 @ 9:48 am

  4. Interesting that the Nats are spending all this time trying to see how they can give discounts to people who obviously don’t care about how much they spend at the ballpark, considering it takes only minimal effort to get tickets to virtually any game for less than the season ticket price.

    Collecting information also brings into play a growing and evolving legal framework on privacy and disclosure. Many people are creeped out by businesses tracking them, and an opt-out that if it follows past MLB philosophy likely has to be unchecked more than just once during the life of the relationship will certainly annoy many fans.

    It seems to me that the much better idea would be to partner with financial institutions to offer deals to anyone that uses plastic to buy tickets or to buy food/merchandise at the game. You would have a wider audience, you would allow the real experts in this field to do the work, and you would likely avoid criticism as any ill feelings would much more likely be aimed at the cardholder’s financial institution.

    And one more thing on my rant – dynamic pricing is great and all, but how about listing the actual price you pay for a ticket (like StubHub has started to do more and more), instead of having to guess how many fees and how much extra you’ll have to pay.

    Comment by TKDC — March 1, 2013 @ 9:51 am

  5. The Braves have dynamic pricing.

    Comment by TKDC — March 1, 2013 @ 9:52 am

  6. It would be interesting to see just how often prices actually get lowered. In my experience, these sorts of schemes are usually used mainly as an excuse for raising prices whenever possible – any cut in prices is infrequent and of nominal value.

    Comment by Felix Hernandez — March 1, 2013 @ 9:54 am

  7. That’s the “Braves Way”. Hustle and grit and gamers and relentless use of the bullpen and small ball and absolutely no Yunel Escobars.

    Comment by yaboynate — March 1, 2013 @ 10:09 am

  8. From my perspective, as a fan who purchases tickets last-minute, I would love to see prices lowered day-of-game when it’s obvious the stadium isn’t close to selling out. At some level, paying $30 to be the only person sitting in an outfield section—i.e. there is obviously no demand for the tickets on that given day—is disheartening. When it’s rainy and the team isn’t going to bring in any revenue if fans don’t show up, why not cut prices to incentivize attendance?

    On the flip side, if fans know prices may be cut day-of-game, they will be less likely to purchase tickets in advance. This is not an ideal outcome for teams, who would prefer the certainty of advance sales. It seems to be a bit of a tricky problem to solve.

    Comment by Nathan Biemiller — March 1, 2013 @ 10:50 am

  9. I attend several Detroit Tiger games each season. I almost always purchase my tickets from Stubhub and I never have to print them off. All I have to do is open the email and load the image of each ticket for the person to scan (they can even scan it right off your phone) and they will print you off a voucher to show any ushers you need to. Easy as that. Also I’ve been doing this for the past 3 seasons without any trouble. I guess this makes passbook obsolete already, at least in my mind.

    Comment by Cybo — March 1, 2013 @ 11:08 am

  10. Why not just use stubhub though? Unless you’re by in absolutely last minute, there is no reason to pay face value in the scenario you described.

    Comment by Ira — March 1, 2013 @ 12:10 pm

  11. The Braves just reworked part of their TV deal – the Peachtree TV part.

    Comment by Rallyk — March 1, 2013 @ 12:54 pm

  12. Came here to post the same thing. Friends and I sit at the bar at AT&T park, drink beers, and watch ticket prices fall on StubHub. Once they drop to a price-point to our liking we purchase them. Open up the .pdf ticket (android, iPhone, whatever) head to the gate where the phone is scanned, they print you a seat-voucher, and walk in to the game.

    Comment by AT&T too — March 1, 2013 @ 2:21 pm

  13. Eh, Did you hear who the Braves acquired this season, and who plays right field? None of them are David Eckstein.

    Comment by Frank Robinson — March 2, 2013 @ 8:33 am

  14. Yeah, that sucks for me. Peachtree was the only station I had that aired Braves games. (Said as I open up my wallet to Dish Network)

    Comment by Frank Robinson — March 2, 2013 @ 8:34 am

  15. I would think the reason that the Nats are doing this themselves rather than hiring a firm to do it for them is that there’s a lot of non-standard information that they want to use which a firm would need to integrate into their analytics to get the Nats the information that they want. Examples of such information include ballpark promotions, seat location, starting pitchers, opponent team, opponent team division, etc. I would imagine that an outside firm would be happy to set all this up for you, but it would be expensive and then you would continually have to pay them whenever you added a new variable or wanted some new information.

    Alternatively, you can develop it in house, spin-off the work to BIS, and get paid for developing it.

    Comment by philosofool — March 4, 2013 @ 10:20 am

  16. If teams really aren’t cutting prices, they’re being stupid. For one thing, it’s almost certainly inefficient for teams not to cut prices when demand is low. For another, from a PR standpoint, it’s very hard to justify dynamic pricing to fans when they feel like it is only used to raise prices when they want to see a game.

    On the other hand, businesses often have a hard time seeing the value in lower margins and, consequently, are sometimes stupid.

    Comment by philosofool — March 4, 2013 @ 10:23 am

  17. One of the major benefits of the Passbook app is that the ticket will be sent as a push notification to your phone when you are near the stadium. This streamlines the process further by not having to fumble around your emails to find the ticket you purchased last week. Apple is also bettering Passbook each day. You can follow their latest news at either of these websites: or

    Comment by Adam — June 19, 2013 @ 5:05 am

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