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  1. I touched on this yesterday, but it’s worth repeating here. Baseball is and has always been a regional game. Interest and revenues are generated from the local market up, so the same should be expected regarding social media. Quite frankly, I think that’s a good thing. It keeps the social media content more relevant and interactive.

    Comment by Will — March 6, 2012 @ 9:09 am

  2. How do you explain national broadcasts of games on MLB network and ESPN? I think that baseball sells well regionally and nationally, when marketing the more interesting matchups.

    Comment by Evan — March 6, 2012 @ 10:21 am

  3. I believe the biggest theme that has come out of these first two posts is control. MLB, unlike the other “big three” sports in the US, feels the need to control ALL of its digital property at all times. Thus the quote “Patterson, the league’s goal is to help “organize” fans’ conversations.” kinda says it all. All control all the time. Until they relax and let social media do its natural thing, MLB will always be behind the NBA and NFL on this topic.

    Great series thus far Paul.

    Comment by drtrix — March 6, 2012 @ 11:51 am

  4. National TV contracts are a tiny fraction of baseball’s $8 billion revenues. Also, in case anyone got the wrong idea, I think baseball’s regional focus is a good thing. Let the NFL use gimmickry to cater to a national TV audience. If baseball remains true to its regional fan bases, it will continue to enjoy great success.

    Comment by Will — March 6, 2012 @ 2:36 pm

  5. I think the reason MLB wants more control is because it has so much more content, and therefore a greater opportunity to monetize social media.

    Comment by Will — March 6, 2012 @ 2:38 pm

  6. The average MLB is between 45 and 48. That should probably worry the league a little bit.

    Comment by Matt Mosher — March 6, 2012 @ 2:45 pm

  7. Maybe now they can get to work on those obnoxious, archaic blackout restrictions that are still in use.

    Comment by I Agree Guy — March 6, 2012 @ 3:50 pm

  8. Whats the social media saying about this story. Seems strange it’s got so little coverage.

    Comment by pft — March 6, 2012 @ 7:45 pm

  9. Any time I hear (read) of someone saying “will always be” with absolute surety, I just assume they are dead wrong.

    Betting against change is usually not a profitable venture

    Comment by Bill but not Ted — March 6, 2012 @ 9:11 pm

  10. My apologies, misread. Wii didn’t say will always be,

    Guess I am the idiot with 1.5 thumbs

    Comment by Bill but not Ted — March 6, 2012 @ 9:13 pm

  11. I assume the Stephen Colbert 24hr takeover of @MLB was a huge success last year – any numbers to available to prove this? And are there any plans for similar stunts this season?

    Comment by J Walter Weatherman — March 7, 2012 @ 4:28 pm

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