Comments on: Postscript on Postseason Revenues

By: Anon

Anon — Wed, 07 Nov 2012 15:30:35 +0000

Also, selling merchandise is a core marketing strategy that helps build long term fans.

This would be an arguement for lower prices from team stores and seems to support the speculation that wholesale revenues are shared instead of retail revenues.

By: Billion Memes

Billion Memes — Wed, 07 Nov 2012 01:05:22 +0000

Nivra – That’s why there are high mark-ups at the stadium merchandise stores. Also, selling merchandise is a core marketing strategy that helps build long term fans. Its good for the game as a whole and teams individually.

By: Anon

Anon — Tue, 06 Nov 2012 23:04:21 +0000

Thanks for the response.

So Central Revenue is shared equally, but Net Local Revenue is a part of Revenue Sharing (which is shared how?).

By: Nivra

Nivra — Tue, 06 Nov 2012 22:55:49 +0000

You didn’t really address, and perhaps you don’t know, the wholesale/retail pricing issue I asked about with respect to merchandising.

If merchandise is shared among all 30 teams equally, it makes little sense for teams to devote an enormous amount of real estate to Team Stores, yet they do. The only explanation I can see for that is that wholesale revenue for merchandise is shared, but retail revenue is of course, pocketed by the retailer. In the case of Team Stores, that’s the team ownership.

By: Oscar the Grouch

Oscar the Grouch — Tue, 06 Nov 2012 21:10:42 +0000

Hey, that’s my line!

By: Wendy Thurm

Wendy Thurm — Tue, 06 Nov 2012 20:40:26 +0000

All revenue derived from actual games played on the field is included in Net Local Revenue — regular season ticket sales, concessions, parking, local TV revenue. This is reported to MLB and shared as part of Revenue Sharing.

Merchandise and national TV contracts, among other things, are part of Central Revenue. This money is administered by the Commissioner and shared equally by all teams.

Postseason tix revenue is dealt with as I’ve explained.

By: Jeff

Jeff — Tue, 06 Nov 2012 20:40:08 +0000

Forgot to add, I had decent box seats for the $13 and $22 games.