1971 Sports Illustrated Ads

This summer I picked up some 1971 Sports Illustrateds at a garage sale. After meticulously reading the issues while in the john, here are some of the ads I found intriguing.

Because cleats work better when they are sticking into your foot.

Looks like some hippies didn’t know how to spell.

When I think of Ted Williams, a flying lesson is the first idea that pops into my mind.

Or Brooks Robinson when it comes to projectors.

That was a pretty nice way to say that it will handle a hangover headache.

Or it could be crabs.

Well, I must be out of beer.




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Jeff writes for FanGraphs, The Hardball Times and Royals Review, as well as his own website, Baseball Heat Maps with his brother Darrell. In tandem with Bill Petti, he won the 2013 SABR Analytics Research Award for Contemporary Analysis. Follow him on Twitter @jeffwzimmerman.


13 Responses to “1971 Sports Illustrated Ads”

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  1. MikeS says:

    I had to check, but apparently they still make Schlitz. So that’s one problem you could fix.

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  2. Resolution says:

    “Well, I must be out of beer.”

    Haterrrrr

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  3. Kriz says:

    I’d rock those Converse Lou Brocks…

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  4. kick in the GO NATS says:

    You forgot the add announcing my 6th birthday!

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  5. Martin K. Driscoll says:

    Lou Brock Kicks, how cool is that!!!

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  6. Adrock says:

    Actually, Ted Williams was an ace fighter pilot in the Korean War. Also a master fly fisherman. After hitting a baseball, learning to fly (or fly fish) would be the next logical thing to think about.

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    • Hank G. says:

      Williams was reputedly a very good pilot, but he was not an “ace” in the fighter pilot sense of the term (five confirmed enemy planes shot down). He flew 39 combat missions in Korea, and about half of them were as John Glenn’s wingman.

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  7. bhollida says:

    The best Schlitz tagline: “The one to have when you’re having more than one.”

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    • In my view, the one to have when you’re having more than one is Guinness. Or Old Speckled Hen. Something British or Irish, not too carbonated, cool but not ice cold, ideally either on nitro or cask conditioned.

      As Shane McGowan once said:

      When the world is too dark
      And I need the light inside of me
      I’ll walk into a bar
      And drink fifteen pints of beer.

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    • David says:

      I thought that was Schaeffer?

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  8. Hank G. says:

    Actually, the hippies spelled it correctly. It was the search engine company that changed the spelling, probably so they could trademark the name.

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