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But What Do You Do Between Innings?


Now that you mention it, I would like to buy a Volvo.

One thing I find interesting about the MLB.tv experience is the “commercial breaks.” To my knowledge they don’t show actual TV ads. Instead, they show either 1) the team logos or 2) MLB promos or 3) pictures of Volvos (and other static image ads).

Contrast this with other inter-inning experiences. In the olden days, watching games on cable TV, commercials gently enwrapped my attentions from the moment the game action paused until the moment it returned. Unless I desperately needed the fridge or some other domestic facility, I’d stay put between innings. At the ballpark, by comparison, there isn’t a lot of worthwhile inter-inning entertainment (apologies to Cotton Eye Joe). Normally I’ll chat with companions or buy beer.

MLB.tv is different. When I’m watching on my computer, I can flip to another game when whatever I’m watching goes into a break. This is fun, although it comes with an ADD factor; I find myself less immersed in the atmosphere and discrete drama of each game when I’m switching between two or more.

The real conundrum is what to do with myself during commercials when I’ve hooked MLB.tv up to my living room TV, because then it’s too much trouble to get up and switch to another game. And until I figure something out I’m stuck on my couch watching slideshows of Volvos.

The MLB.tv-from-the-couch experience is, if you will, the developing world/final frontier of baseball watching, and sitting here at the brink of the abyss I feel a vertiginous indecision over how to conduct myself. Read a book? Check email? Play a very short game of Call of Duty? Think about… junk? Frankly, I’m not quite sure why corporate America is leaving this decision up to me.