As the Professional Marketing Professional knows, there’s no better way to appeal to the younger generation — the Pepsi Generation — than by replacing the plural-signifying “s” with a “z” and by adding the italicized and exclaimed phrase “with attitude!” to an otherwise unassuming noun. Another focus-grouped tool is making domesticated animals into hilarious rappers. This latter step to success at the office, at the gym and in the bedroom is not lost on the Tampa Bay Rays, who have hereby put the “wild” and the “card” into “wild card.” Please ready an awkward fist-bump for DJ Kitty:
Much like the Fresh Prince rose from the remorseless urban crucible to remind us that parents, in point of fact, just don’t understand, DJ Kitty is here to remind us that nobody works the dub like a cat from Florida. And like most mascots, he is also here to remind us that the least you can do is be nude below the waist.
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