I was and am a Topps brand evangelist. Sure, as a kid I had a sherpa’s load of Fleer and Donruss cards lying around, but something about the Topps family of products inspired in me a consumerist loyalty I would not experience again until my discovery of fine Corinthian leather.
Why is this the case? It’s probably hail-fellow-well-met Manny Sanguillen. How can you see this expression of uncorrupted joy at the world about us …
… And not emerge from the experience with a love for everything everywhere? You cannot, say I.
Anyhow, I recently began purchasing Topps cards anew for my male human child, who will one day — provided he agrees not to follow his father into the absurd, toad-like existence of the liberal-arts major — inherit the full complement of my palatial holdings. And now comes this, a Topps innovation like none other …
Sure, I don’t care a whit about the confluence of lowered expectations and bet-hedging known as a “wedding,” and I don’t care about the World’s Leading Preppies and their opulent rituals. But I do care about kings. Why? Because the very mention of such an ancient and now-mythical designation makes me think a unicorn or an elf might show up.
I won’t buy this — holy crap, I will not buy this — but knowing it’s out there makes me think of dragons. So thanks again, Topps. I very much look forward to once again giving you some U.S. currency in exchange for durable goods.
Print This Post