Highlights: Milwaukee Brewers Design a YOUniform Contest

Over the off-season, the Milwaukee Brewers asked fans to submit uniform designs. The contest winner would have her/his design made into actual uniforms, which the Brewers would then wear in a couple of spring exhibition games. NotGraphs demigod Dayn Perry covered the winning selection in an article at CBS’s Eye On Baseball; sadly, Dayn’s own “unique” entry was not selected as the winner.


The winning entry, by Ben of Richfield, MN

The Barrel Man head on the cap is awesome, even if the rest of the uniform is pretty bland. I do like the single stripe on the sleeve — a simple but classy touch. And, after slogging through all of the entries, I feel confident in saying that the winning entry was easily one of the best complete designs.

Most of the other entries were slight variations on Brewers uniforms past and present, and aren’t worth parsing here. But as I scrolled through the entries, I noticed some interesting themes emerge.

For instance, a number of erstwhile designers really wanted to incorporate depictions of beer into their uniforms:


Tri-dong: not appealing.


Another theme emerges: desire to call the team by a different name.


A bit subtler, a lot better.

Others wanted to focus more on the craft of brewing:


Minimalist Sheaf

The impulse to incorporate barley was widespread, and of course, some did so more subtly than others. The example below would make a pretty cool minor league logo, but I can’t imagine it flying in the Majors:


The bat barrel is also a corked beer barrel.

An exasperating number of entries could not get beyond previous eras of baseball in Milwaukee. In some cases, I suppose that’s understandable. The 1957 Milwaukee Braves won the World Series — the city’s only championship to date. So while I myself am situated in the present, I understand the Braves nostalgia that many older fans have.


Braves love.

Harvey Kuenn’s “wall-banging” Brewers team of 1982 won the AL Pennant, but lost to the St. Louis Cardinals in a seven-game World Series. Considering that this team played within the memory span of many younger fans, and that it included the franchise’s biggest icons (Yount, Molitor, Cooper, Fingers, etc.), the nostalgia for that team is understandable as well, if annoying.


Probably time to get over it, brah.

The 1990s, however, were horrible for the Brewers, both in terms of performance and uniform aesthetic, so why anyone would want to harken back to that era is beyond me.


Like, gag me with a dirty spoon, why don’t you.

Seriously, it’s enough to make one want to go all post-modern:


It is a mystery.

Some people seemed to wish the Brewers were some other than a baseball team, like a bike racing team…

…or a 1950s diner…

…or the Green Bay Packers…

…or one’s hunting buddies…

…or a team of “sausage racers”…


Poop.

… or a team of disembodied moustaches.

Some people wanted to use the uniforms to convey a positive message:


Recycle your glass or I’ll recycle your ass.

In the end, my two favorite entries were ones wherein bold but simple design elements were consistently applied to all aspects of the uniform, all while not sweating previous eras, taking the focus off of baseball, or using colors outside the core Brewers colors.


I’d go with something else on the cap, but I really like the pants and the blocks of color.


I like the orbital elements.




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7 Responses to “Highlights: Milwaukee Brewers Design a YOUniform Contest”

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  1. Dan Rozenson says:

    Hey, nothing wrong with the disembodied mustache idea.

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  2. mattybobo says:

    I’m not sure if it’s kosher for me to make a completely unironic comment at Notgraphs but by gosh I’ve got to try.

    I actually really like quite a few of these. I’m not saying the Brewers would be wise to change their actual uniform to any of these, but as something to use in a couple special occasions I think there are some real gems. The one they chose is really good but it also looks the most like a “real” i.e. regular Brewers uniform that I could imagine being used in the regular season. It doesn’t really spice things up all that much, though the cap logo is a nice twist.

    I honestly kind of love the beer foam one. And the corked barrelbat one looks like a parody of poor 90s uniform changes, like the silly Angels uniform they used for a while.

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    • Darien says:

      Yeah, the beer foam design is 100% brilliant. Well, okay, 94% brilliant — I’d have stuck with “Milwaukee” or “Brewers” on the front instead of “Brew Crew,” but other than that it’s great.

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  3. Mr. Smooth says:

    You mean your favorites other than Dayn Perry’s, right?

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  4. ettin says:

    If they had gone to the hunting style uniform above you know that the club would have suddenly been bought by Dick Cheney, they would acquire Andrew Cashner, and Ryan Braun would literally be lying in the weeds.

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  5. henry says:

    holy shit, that diner one is sick

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  6. Oh, Beepy. says:

    The Sausage Racers jersey has made me feel the entire range of human reactions. That is all.

    Vote -1 Vote +1

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