DJ Kitty Is Here to Help
As the Professional Marketing Professional knows, there’s no better way to appeal to the younger generation — the Pepsi Generation — than by replacing the plural-signifying “s” with a “z” and by adding the italicized and exclaimed phrase “with attitude!” to an otherwise unassuming noun. Another focus-grouped tool is making domesticated animals into hilarious rappers. This latter step to success at the office, at the gym and in the bedroom is not lost on the Tampa Bay Rays, who have hereby put the “wild” and the “card” into “wild card.” Please ready an awkward fist-bump for DJ Kitty:
Much like the Fresh Prince rose from the remorseless urban crucible to remind us that parents, in point of fact, just don’t understand, DJ Kitty is here to remind us that nobody works the dub like a cat from Florida. And like most mascots, he is also here to remind us that the least you can do is be nude below the waist.
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This is just wonderful. The Pepsi Generation, indeed!
Donald Duckin’ it, brah.
Whitest MC since Snow?
Homer’s experience as Poochy disagrees with that marketing strategy.
Well The Trop is famous for its catwalks, so they should be able to have fun with this.
Great idea. So here’s my plan for Opening Day ceremonies in St Pete. DJ Kitty stands atop the A-ring of Tropicana Field. He takes a bite from a giant piece of fried chicken, wipes his mouth clean with two red socks, and then executes a perfect swan dive into a giant KFC bucket filled with the tears of a hundred thousand Massholes. He then climbs out of the bucket, dries his fur with a towel that is the 2011 Wild Card banner, but is then promptly doused with Samuel Adams by Aaron Boone and Bucky Dent. All the while, the speakers blare Sweet Caroline and the video board loops Carl Crawford not catching the ball in game 162. Then Mookie Wilson comes out and sings the national anthem.
Well played. Hopefully the kids area at the Trop is also cat-themed and features a giant litter box and an oversize cat condo for the young Rays’ fans to play or worse in.
Cat? Rays? Should your mascot really be a creature that eats your avatar?
he comes in peace to spin everyone’s favorite jamz…with cattitude!