Sponsor Catch-Phrase Showdown: Mike Shannon vs. That Scott’s Guy

There are two ways to deliver a sponsor catch-phrase. There is the way the ad-agency toadies believe to be the most effective based on focus groups and free associations scrawled on a dry-erase board, and then there is the way that Cardinals Radio Man Mike Shannon knows to be the best because he knows a thing or two about a thing or two. And the Mike Shannon way is to pitch the product like you’re talking up some hubba-hubba dame in the buffet car.

Take Scott’s Turf-Builder, for instance. Here’s the actor they hired to deliver the words upon which the the lives of their children and shareholders depend …

And now here’s Mike Damn Shannon, who, as you can imagine, was through with it before you or anyone else not named Artie Shaw knew what to do with it …

Allow me to answer for you: You prefer Mike Shannon’s golden throat and pitches to whatever that Gaelic beast was trying to perpetrate.

Print This Post

Handsome Dayn Perry can be found making love to the reader at CBSSports.com's Eye on Baseball. He is available for all your Twitter needs.

5 Responses to “Sponsor Catch-Phrase Showdown: Mike Shannon vs. That Scott’s Guy”

You can follow any responses to this entry through the RSS 2.0 feed.
  1. Resolution says:

    How would No Fucking Mergers Just Acquisitions Banknotes Harper read it though?

    Vote -1 Vote +1

  2. Doctor J says:

    It sounds like the Scottish sun-uva-bitch is asking me to feed my lawn.

    It sounds like the Mike Shannon sun-uva-bitch is telling me to feed my lawn or I am politically against European involvement circa 1917.

    Vote -1 Vote +1

  3. Peter R says:

    John Sterling does the best radio announcements, he actually really enjoys doing them for some strange reason and really gets into them.

    Vote -1 Vote +1

  4. KB says:

    I swear, it’s like Dayn Perry can read my mind. I guess that explains a lot.

    Vote -1 Vote +1