Sponsor Catch-Phrase Showdown: Mike Shannon vs. That Scott’s Guy

There are two ways to deliver a sponsor catch-phrase. There is the way the ad-agency toadies believe to be the most effective based on focus groups and free associations scrawled on a dry-erase board, and then there is the way that Cardinals Radio Man Mike Shannon knows to be the best because he knows a thing or two about a thing or two. And the Mike Shannon way is to pitch the product like you’re talking up some hubba-hubba dame in the buffet car.

Take Scott’s Turf-Builder, for instance. Here’s the actor they hired to deliver the words upon which the the lives of their children and shareholders depend …

And now here’s Mike Damn Shannon, who, as you can imagine, was through with it before you or anyone else not named Artie Shaw knew what to do with it …

Allow me to answer for you: You prefer Mike Shannon’s golden throat and pitches to whatever that Gaelic beast was trying to perpetrate.




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Handsome Dayn Perry can be found making love to the reader at CBSSports.com's Eye on Baseball. He is available for all your Twitter needs.


5 Responses to “Sponsor Catch-Phrase Showdown: Mike Shannon vs. That Scott’s Guy”

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  1. Resolution says:

    How would No Fucking Mergers Just Acquisitions Banknotes Harper read it though?

    Vote -1 Vote +1

  2. Doctor J says:

    It sounds like the Scottish sun-uva-bitch is asking me to feed my lawn.

    It sounds like the Mike Shannon sun-uva-bitch is telling me to feed my lawn or I am politically against European involvement circa 1917.

    Vote -1 Vote +1

  3. Peter R says:

    John Sterling does the best radio announcements, he actually really enjoys doing them for some strange reason and really gets into them.

    Vote -1 Vote +1

  4. KB says:

    I swear, it’s like Dayn Perry can read my mind. I guess that explains a lot.

    Vote -1 Vote +1

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