The main good thing about reaching the World Series is that it means you won your league. When you win your league, people like you a lot, and it’s a good feeling. Builds community. Another, bigger-picture good thing about reaching the World Series is that it brings in revenue, especially if you haven’t been real good for a while. New streams of money begin to flow, and preexisting streams of money flood their banks, as more people express interest in the product and other people express more interest in the product. Basically, if you get to the World Series, it’s a good thing for more than just the day or week of.
When the Royals came out of nowhere to come within a few runs of the championship, it stood to reason they’d reap an enormous benefit. An area love affair was re-kindled, as Kauffman Stadium became one of the loudest and most popular environments in the game. Estimates varied, but there was no question the World Series appearance would mean, for the team, some additional tens of millions of dollars. How much could that money mean, if re-invested in the roster? What would Dayton Moore be able to pull off, given greater financial flexibility?
The Royals re-signed Luke Hochevar for a couple of years, which seems like a good deal even given Hochevar’s operation. But lately the Royals have spent bigger money. They committed $17 million to Kendrys Morales. They committed $11 million to Alex Rios. And, most recently, they committed $20 million to Edinson Volquez. This is what the World Series has meant, in a way. It’s rather underwhelming.
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