The Five New Mariners Commercials

By definition, advertising is designed to produce within the consumer irrational and positive feelings for the goods or services being advertised. It’s largely because of advertising, for example — and brand creation, generally — that my wife has recently informed me her next computer will be a Mac, despite the fact that (a) she’s incapable of articulating the actual technical differences between Macs and PCs and (b) we definitely cannot afford one of those things. She “prefers” Macs, is what she tells me. I, for my part, prefer large-bosomed American socialites. We can’t, in this life, have everything we want.

And yet, the advertising community is also populated by a number of talented people — including, specifically, members of American advertising firm Copacino+Fujikado, who have been responsible for the Seattle Mariners’ TV commercials since 1996.

The firm recently (it seems) released five new ads for the 2012 season. They appear below, sans comment.